The Ingredients for Powerful Digital Engagement

When benefit carriers interact with consumers online, digital excellence is crucial for increasing customer satisfaction and cost-efficiency. Scott Plummer, SVP of Product Management, and Todd Eyler, VP of Strategic Marketing and Industry Relations, discuss the main challenges and ingredients for successful digital engagement, including:

• Consumers’ preference for online interaction with benefit carriers
• Personalization and omnichannel approaches
• A comprehensive understanding of personas for a seamless experience

Speakers

Scott Plummer VP, Project Management, Vitech

Todd Eyler VP, Strategic Marketing & Industry Relations, Vitech